WE HELP BRANDS SPEAK CLEARLY TO ATTRACT CUSTOMERS AND CLOSE SALES.
Taylor pioneered our best practices that we are still using today at Indiegogo.-Erica Labovitz | IndieGoGo
STRATEGY, MESSAGING, & CONTENT FOR
By thoroughly evaluating what distinguishes your business, buck+change™ conceptualizes and executes create strategies that stand the test of time.
A UNIQUE PERSPECTIVE
Bryan Vaughn, owner of a prominent jewelry store in Houston, was exhausted by advertising and marketing agencies who would “get [their] retainer check and move on,” offering few original ideas or creative solutions. When Vaughn brought buck+change into the fold, he was impressed that the company didn’t just provide a deliverable, such as a promotional video. Rather, founder Taylor Gahm took Vaughn back to square one to evaluate “who” the business really is, and what creative tactics would serve it best. “He pushes you to take a look at what you’re really trying to accomplish. He has brought vision and an understanding to everything we do and who we do it for.”
The traits that benefited Vaughn’s business have also been touted by leaders within creative and cutting-edge industries. Reflecting on buck+change’s consulting work with her company, Indiegogo’s head of marketing notes that founder Taylor Gahm’s “breadth of knowledge, creativity, drive for results and unique understanding of viral marketing” set the company apart. In fact, she emphasized that buck+change “pioneered best practices that we are still using today at Indiegogo” in areas like campaigns, keyword advertising, grassroots events and data mining initiatives. A producer at one of Houston’s leading advertising agencies echoes those sentiments: “Buck+change’s passion and creative energy is unforgettable and highly desired. [Buck+change founder Taylor Gahm] is your epitome of an idea man. He pushes the boundaries of creative and delivers work that makes an emotional connection to consumers.”
IDENTIFYING A BRAND THAT LASTS
Trying to fit a square peg into a round hole just doesn’t work. buck+change knows a quality marketing strategy isn’t figuring out who the client wants to be and developing a list of deliverables around that; it’s discovering who the business has been all along, emphasizing its strengths, and inviting consumers into that. Sure, buck+change can create top-notch online campaigns and digital content, but our passion lies in clarifying the core identity of a business: What gives the enterprise credibility, authority, or empathy? What are its values, and what do customers value about the business? Through a comprehensive inventory, buck+change guides business owners into an understanding of their brand that informs future marketing endeavors while weathering industry changes and the marketing trends of the day.
Buck+change is able to craft sustainable creative strategies because we know that when a business comes fully into its own – operating with a clear understanding of what they do best and what customers value – the pieces fall into place. As an entrepreneur himself, buck+change founder Taylor Gahm knows the importance of stripping away the corporate-speak and red tape that often cloud larger agencies’ perspective.
For more information about how buck+change can come alongside your small business and illuminate its unique competencies, contact us here.
STRATEGIC THINKING MEETS A GOOD STORY WELL TOLD...
Swipe through a few of our video production pieces we’ve crafted for clients just like you.
Video Production is our bread and butter. Has been for 15+ years. Whether it's a 30-second web promo, a multi-video TV campaign, a podcast, website or some form of print collateral- we have you covered. We’ve helped our clients attract customers and close sales with quality media content, and we’ll do the same for you.
The majority of our business consists of video production and other creative content. But before we get to the production phase, it takes a lot of thought and consideration in pre-production to get all involved on the same page of understanding why we are making the collateral.
Our clarity consult is our most basic consultation service designed to break down your brand to better understand 1) who you are, 2) what you do and 3) who you you do it for. These consults go a long way in getting us on the same page but also helps your team clarify assumptions and perspectives that might otherwise go unchallenged.
You’re are capable of developing your own strategies- but it really helps to bring in an outside perspective who isn't mired down by the technical and every day details of your organization. We’ve developed strategies for clients in the entertainment, sports, energy and retail sectors.
Being good at what you doing and looking like you're good at what you do are two different things. Whether its just a tweak of your logo or a complete identity overhaul, we have revamped our clients images, and we’ll do the same for you. Our brand renovation service gives your brand a complete makeover with a new logo identity, web presence and promo video. See our pricing details below.
Customers don't always buy the best product or services– they buy the ones they understand. Clearly communicating an idea through a solid pitch is critical. Pitching is part presentation, part storytelling, part negotiation. We consult on all three aspects of delivering the perfect pitch. Whether it’s a pitch meeting or video pitch, we’ve helped our clients communicate clearly to attract customers and land the big deals, and we can help you too.
From what we’ve seen, raising money through the crowd isn't as simple at is looks for brands and individuals alike. Having pioneered the crowdfunding best practices still in place at IndieGoGo, buck+change™ founder Taylor Gahm leverages his experience consulting for the worlds largest crowdfunding platform to bring your campaign to life.
CAN BE AWKWARD.
Sometimes you just want a quick answer without landing in a sales pipeline. If you want a fast response just click below to send a text.
EVERY BRAND MAKES THIS PR MISTAKE. (YOUR'S TOO.)
This one mistake will flush the potential of your PR efforts right down the drain. Find out how to avoid it in our free PDF download.
FROM OUR CLIENTS...
He’s your epitome of an idea man.- JENNIFER R. Advertising Agency
Do yourself a favor and hire him.- TIM OTTLEY Artist Manager (POD, Blindside)
He never disappoints.- NORMAN WONDERLY Publisher, Alternative Press
He helped us redefine who we are.- BRYAN VAUGHN CEO, Wolf Diamonds
I highly recommend Taylor ... if you can get him.- RYAN SHOOK Filmmaker/Creative Director
CLARITY CONSULT$ call
- Structured- not just advice
- 2 half day sessions
- 2 page write up deliverable
- Value Proposition Creation
- Great for Team Building
- Collaborative sessions
VIDEO CONTENT$ call
- Full Shoot Day
- Lighting and Sound
- Color Correction
- Scoring, Mix and Master
- Clarity Consultation
- Brand Evaluation
- Style Guide
- New Logo
- New Web Presence
- New Promo Video