2021 – 2023

Luminare Health

Medtech SaaS · Hospital Systems · Public Health

Helping a health tech SaaS startup build a $100MM marketing-qualified pipeline — and land Mayo Clinic and Cedars-Sinai accelerators.

Luminare had the science, a handful of paying clients, and revenue from public health — but no brand, no materials, and no scalable go-to-market. Over 18 months, we built everything from logo to pipeline, earning placement in both Mayo Clinic and Cedars-Sinai accelerators.

• Generated $100M MQL pipeline via outbound GTM strategy; directed $500K marketing budget
• Right-sized BDR team by 87%; coached remaining rep from 50 to 200+ high-touch calls/day
• Led bold messaging campaign — brand turnaround, viral reach, revenue in under 90 days
• Earned Mayo Clinic (#1 US) and Cedars-Sinai (#2 US) accelerator placements
• Increased CEO credibility with investors — panels, pitch events, keynotes
• Delivered rebrand with full collateral suite (web, decks, one-pagers, video, booth)
• Restructured GTM and messaging for clarity across dual verticals