2024 – 2025

The Renewal Center

Nonprofit · Community Café · Tomball, TX

Fundraising Growth Creative Ministry

Setting a fundraising record, recovering a $10K/month Google Grant, and earning top-tier nonprofit transparency ratings.

The Renewal Center is a 5-star café and nonprofit hub serving Tomball’s most vulnerable. Taylor restructured their financials, remediated IRS compliance, rebuilt their web presence, and led their highest-ever fundraiser — all while positioning them to show donors that 100% of every dollar went to programs.

Led a record-setting $117K fundraiser — integrated messaging, strategy, and execution
Restructured nonprofit financials to show 100% of donor funds supported programs (vs. 75–85% norm)
Remediated IRS 990 submission for compliance; earned top tier transparency ratings from Candid and Charity Navigator
Cut website bounce rate in half and increased web traffic
Delivered brand positioning that aligned internal vision with external perception
Recovered $10K/month Google Grant previously lost due to noncompliance

Taylor was largely responsible for the TRC’s ability to carry on with its mission.

Jason Floyd

Board Chairman · TRC

The Website & The Brand Voice

A month embedded in the community — then a website that finally sounded like them.

The website was the heart of the engagement. Before a line of copy was written, Taylor spent a month on the ground in Tomball — sitting in ReGroup, listening to the directors, drinking coffee at the cafe, and learning the cadence and conviction of the place.

From that immersion came the brand voice. Every headline, every callout, every video script and every photo selection was rewritten from the ground up — copy and imagery and motion working as one piece, all in service of positioning a 5-star café and nonprofit hub serving Tomball’s vulnerable.

01

Embedded for a month

Sat in services, listened to the directors, learned the people. The brief came from the community, not the conference room.

02

Rewrote every word

Headlines, navigation, body copy, video scripts — the entire site copy rewritten to match how the directors actually talk about the work.

03

Imagery & storytelling

Original photography of every program, plus five short films — copy, image, and motion designed to land as one voice.

The Renewal Center — previous website screenshot

Before The previous site Generic copy, mismatched voice, traffic that bounced before the mission ever landed.

The Renewal Center — new website Taylor designed and wrote

After The site Taylor built A sanctuary for spiritual growth in the heart of Tomball, TX. New copy, new imagery, new pace — written from inside the community.

1/2

Bounce rate cut in half — and overall web traffic increased — once the new copy, imagery, and voice were live. The site finally sounded like the people doing the work.

We hired him for a short-term project to create our website and generate inspiring, inviting video content that told the story about who we are, what and why we do what we do. He took all of what he heard from the head and the heart of my partner, myself, and the community we love so much — and made magic happen.

Kelly Hall

Director · TRC

The Video Library

Five short films — one for the welcome, four for each program.

A donor-facing welcome film and four program shorts. Each one carries the weight of the work in under four minutes, so a first-time visitor or a returning donor can see exactly what their dollar supports.

01 · The Welcome

Welcome to The Renewal Center

The donor-facing overview — a sanctuary for spiritual growth in the heart of Tomball, TX. Spiritual direction, support groups, and a community ready to walk with you.

02 · Program

Spiritual Direction

One-on-one weekly sessions with trained pastors and chaplains — a safe space to connect with God and start healing.

03 · Program

ReGroup Meetings

Weekly readings of Richard Rohr’s Breathing Underwater — 12-step spirituality and the teachings of Jesus.

04 · Program

ReTurn Church

Sunday morning gathering for spiritual misfits, prodigals, and people in recovery — church that meets people where they are.

05 · Program

ReBar Café

Award-winning food, cold-pressed juice, locally sourced coffee — the cafe that funds the programs upstairs.

The Work, In Photographs

Meals, care, and spiritual formation — under one roof in Tomball.

A 5-star café and nonprofit hub serving Tomball’s vulnerable. Cinematic stills below show ReTurn Church on Sunday morning, ReGroup conversations through the week, the one-on-one spiritual direction rooms, and the ReBar café that funds it all.

The Renewal Center — exterior, Tomball, TX

ReGroup meeting — Breathing Underwater study

ReGroup — feet on the rug, sunlight streaming in

Spiritual direction — one-on-one with a trained pastor

Richard Rohr's Breathing Underwater — text used in ReGroup

Aaron Edwards leading ReTurn Church — upstairs sanctuary

Spiritual direction — chair to chair, backlit

Spiritual direction — coffee, conversation, light from the window

Spiritual direction — silhouette at the window

ReGroup — backlit portrait of a member sharing

Sharing church — community gathering, take 2

Sharing church — community gathering, take 3

Sharing church — the community at the close

ReBar Café

The 5-star café that funds the work upstairs.

Cold-pressed juice, locally sourced coffee, scratch-made food. Every dollar that crosses the counter underwrites the spiritual direction, ReGroup, and ReTurn programs.

From the Renewal Center

In the words of the people who lead the work.

Excerpted from letters of recommendation written by The Renewal Center’s executive leadership and board chairman.

Taylor had a dramatic impact on the sustainability of the TRC. He spearheaded a 30-day fundraising campaign that outperformed the set donation goal by 150%. This feat was largely responsible for the TRC’s ability to carry on with its mission.

Jason Floyd

Board Chairman · TRC

Once Taylor understands the goal, he doesn’t require supervision or micromanagement — he simply gets to work. He played a significant role in helping us raise over $117,000, and he was instrumental in helping re-launch our Sunday church gathering, ReTurn.

Aaron Edwards

Executive Director · TRC

What I loved most about working with Taylor was his ability to deeply listen — not only to what I was needing as Director, but to my heart about it. He took all of what he heard from the head and the heart of my partner, myself, and the community, and made magic happen.

Kelly Hall

Director · TRC

The Brand System

The full 13-page identity guide — cover to close.

Logo lockups, primary palette, type system, and applied templates — from business cards and email signatures to newsletters and outerwear. The system gives staff and partners a clear, repeatable playbook for everything that goes out the door.

Renewal Black Renewal White Renewal Blue

Download Full Brand Guide →