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The Work of the People
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Instagram Growth
1.4M
Organic Engagements
30K
New Followers
2017 & 2023

The Work of the People

Streaming Platform · Spiritual Formation · Digital Media

Growth Creative Ministry

5× Instagram growth and 1.4M organic engagements in five months — with zero ad spend.

TWOTP was a 50K-member video streaming platform with a devoted audience but no social media strategy. Taylor audited the channels, identified Instagram as the highest-value play, and built a video-first content cadence that drove massive organic growth — two posts went viral and expanded the brand’s reach far beyond its existing base.

The Receipts

Zero ad spend.
All organic.

Every number on this page came from content strategy and execution alone — no paid promotion, no boosted posts, no influencer partnerships. Here’s the dashboard proof.

Instagram analytics showing 1 million accounts reached in 30 days
1M accounts reached · 30 days
Instagram followers screen showing 30,990 followers with 8.5% growth
30,990 followers · +8.5% in 30 days
Instagram professional dashboard showing 608K accounts reached, 598K non-followers
608K reached · 98% non-followers
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