2020

XTECH

Energy Technology · Skunkworks Startup · Wyoming

Fundraising Creative

Taking a skunkworks energy startup from zero brand to $3.5M raised — during a pandemic.

XTECH had a patented downhole energy technology and a credible founder, but no brand, no investor materials, and no market presence. Taylor built the identity from scratch, directed a flagship video on location in Wyoming via private jet during COVID, and delivered the complete investor asset suite that drove a $3.5M raise from family offices and HNW investors.

This engagement was performed under NDA. The full investor pitch PDF and complete overview video cannot be shown. What you see here — the teaser, the brand system, and the result — represents what we’re able to share.

Developed pitch and asset strategy for $3.5M private raise backed by family offices and HNW investors
Built XTECH’s brand identity from scratch — positioning a skunkworks startup as a credible, investable technology company
Delivered rebrand, investor pitch PDF (portrait format), one-sheet, and flagship video to support raise
Directed remote video shoot via Zoom; later led on-site B-roll, product, and process capture via chartered jet
Managed vendors, timeline, and creative execution end-to-end — navigated pandemic lockdown
Produced core brand assets that drove fundraising, secured early partnerships, and clarified value to investors

The Asset Suite

Three deliverables — one raise.

A ground-up brand identity, an investor video shot on location in Wyoming, and a portrait pitch PDF built for warm intros. Every asset is under NDA — what’s shown below is what we’re permitted to share.

NDA Protected

01 · Ground-Up Rebrand

Identity system built from zero — explored in full below.

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Investor Video

NDA Protected

02 · Investor Video

Flagship overview — Cody, Wyoming. Teaser cut visible below.

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Investor Pitch PDF

NDA Protected

03 · Pitch PDF

The full investor narrative — available on request under NDA.

The Brand Film

A teaser cut from the locked overview — Wyoming, 2020.

A chartered jet, a skeleton crew, and a downhole technology that needed to look investable on a laptop screen. The full investor overview is under NDA. The teaser below — and a few stills from the locked cut — are what we’re able to share.

XTech — teaser cut · Cody, Wyoming · 2020

On-site shoot — XTech tooling and crew, Cody, Wyoming

Field operations — drilling site coverage

Engineering simulation — pressure modeling visualization

Lab — XTech downhole component prototypes

Stills from the locked investor overview · full cut available under NDA

The Rebrand

A full identity system — built from zero in a category that doesn’t reward soft branding.

Energy tech investors don’t respond to whimsy. The XTech mark borrows from oilfield stencils and engineering schematics — structural, exact, and built to read at any scale, from a hard hat sticker to a full-page investor one-sheet.

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