2017

Adaptive Solar

Residential Solar · Houston

Growth Creative

Turning the same ad budget into 4× the results — through brand clarity alone.

Houston’s original solar installer had been running ads for years. The spend wasn’t the problem. The brand was. One strategic rebrand and repositioning — same channels, same budget — and the ROI quadrupled.

Repositioned the brand — new logomark, color system, voice, and the tagline Save money. Save the planet.
Built the full identity system end-to-end: brand film, website, business cards, letterhead, truck wrap, vehicle graphics, hard-hat stickers, and apparel
Wrote messaging and ad copy; managed subcontractors and production end-to-end
Drove a 4× return on existing ad spend — same channels, same dollars, no added budget
Operated as a one-person replacement for a full-service marketing firm; CEO stayed approval-only

“His branding worked as a multiplier on my advertising dollar. Same dollars, through the same channels, yield a 4× better result. That shows the power of Taylor.”

Richard Sherwood — CEO, Adaptive Solar

The Brand Film

Adaptive Solar in sixty seconds.

Houston rooftops, the panels going in, and the crew that put them there — cut to a single tagline: Save money. Save the planet.

Adaptive Solar — 60-second brand film · 2017

The Rebrand

A full identity system — from logomark to the stickers on every hard hat.

The old Adaptive Solar Design wordmark didn’t carry the warmth of the company’s mission or the simplicity of the offer. The new mark is a sun in two letters — built into a system that scales from a business card to a 12-foot rooftop banner.

Before

After

The Website Overhaul

A full messaging and visual rewrite — old site to new.

The previous site led with what Adaptive did. The new one led with why anyone should care — trusted Houston installer, real numbers, real installs, and a clear next step.

Adaptive Solar website — before and after

“Working with Taylor you get all of the benefits of a full-service marketing firm with the intimacy of working with someone who cares about your brand more than you do.”

Richard Sherwood — CEO, Adaptive Solar